Quantitative evaluation of enterprise marketing activities

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Quantitative evaluation of enterprise marketing activities
In the Journal:
Journal of business economics and management. 2013, Vol. 14, no. 1, p. 200-212
Keywords:
LT
Hierarchinė sistema; MCDM; Multikriterinis vertinimas; Įmonių marketingas; Įmonės marketingas; Įmonės rinkodara.
EN
Enterprise marketing; Hierarchical system; MCDM; Multi criteria evaluation.
DOI:
10.3846/16111699.2012.731143
ISSN:
1611-1699; 2029-4433
Related Publications:
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https://www.lituanistika.lt/content/47191
Updated:
2021-04-14 13:00:49
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