The Influence of market situation strategy of companies‘ activity

Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
The Influence of market situation strategy of companies‘ activity
In the Journal:
Business and management. 2014, 8, p. 35-42. 8th international scientific conference, May 15–16, 2014, Vilnius, Lithuania
Keywords:
LT
Diversifikacija; Įmonės / Companies; Padėtis rinkoje; Statybos sektorius; Strategija.
EN
Company activity; Construction sector; Diversification; Market situation; Strategy.
Summary / Abstract:

ENCompanies' diversification is analyzed in various aspects. It is generally recognized, that, as adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon is controversial. There is a practical and scientific problem - to highlight and analyze conditions for successful diversification activity. One of the condition is market situation. The economic crisis has shown that companies which did not assess eventual key changes in market, went to bankrupt, i.e. the ones, which did not provide an alternative for products which are sensitive to shrinking market. It follows, that it is reasonable to examine diversifications dependence on market situation, i.e. to examine influence of developing, shrinking and stable markets to it. [From the publication]

DOI:
10.3846/bm.2014.006
ISBN:
9786094576508
ISSN:
2029-4441; 2029-929X
Related Publications:
Permalink:
https://www.lituanistika.lt/content/90781
Updated:
2022-02-21 12:30:01
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