Assessing customer preferences for shopping centers: effects of functional and communication factors

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Assessing customer preferences for shopping centers: effects of functional and communication factors
Authors:
In the Journal:
Sustainability (Basel). 2021, 13, 3254
Keywords:
LT
Vilnius. Vilniaus kraštas (Vilnius region); Lietuva (Lithuania); Prekybos tinklas / Distributive trades; Rinka. Rinkodara / Market. Marketing.
Summary / Abstract:

ENRetail companies operating in Lithuania are very important for the national economy. Domestic consumption has remained one of the most important drivers of Lithuania’s economic development. The objective of this article is to investigate the customer preferences and to identify selected factors of shopping centers in Vilnius, Lithuania. The study of Vilnius shopping centers is based on a complex model that integrates the following factors: shopping center goods and services, customer service, image factors, physical factors, situational factors and demographic characteristics of target consumers. Expert interviews aimed to determine the customer preference factors by perception of professional experts in relation to the phenomenon under study. The consumer survey questionnaire focuses on all the identified factors that determine the choice of a shopping center. This article identifies theoretical factors for the selection of retail shopping centers, reviews the market trends and peculiarities of Vilnius shopping centers, evaluates the factors for the selection and assess functional, emotional and communicational consumer preferences for the choice of Vilnius shopping centers. [From the publication]

DOI:
10.3390/su13063254
ISSN:
2071-1050
Subject:
Related Publications:
Permalink:
https://www.lituanistika.lt/content/98030
Updated:
2023-01-16 11:30:09
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