Lietuvos viešojo pandeminio diskurso retorika: argumentavimo strategijos
LTReikšminiai žodžiai: Pandeminis diskursas; Socialinės reklamos; Retorika; Argumentavimas. Keywords: Pandemic discourse; Social advertisements; Rhetoric; Argumentation.
ENThe article deals with the rhetoric argumentation strategies of Lithuanian discourse of the pandemic, mainly of the official messages attributed to persuade a broad addressee. The novelty of the research is related to the novelty of the discourses conditioned by the unknown situation. This is a pilot study, as only trend-revealing or more resonant reports are presented. Rhetoric is the ability to discover possible ways of persuasion, based on intention [Arist. Rhet. I 1355 b], i.e. to argue. The effectiveness of persuasive discourse is achieved through three elements, three ways of appeal: logos (discourse content), ethos (speakerís person), pathos (audienceís evaluations, feelings). The study of the examples show that the situational novelty and the need to inform have led to discourses based on informational and explanatory intent (logos). Pathetic arguments were also used for a stronger influence: from a developed metaphor of WAR, discourses of threats and fear to humour and irony. The ethos arguments were less used, though they were effective in the second quarantine, persuading to follow the restrictions during the period of Christmas. [From the publication]
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