Žinių valdymo strategijos taikymas paslaugų sektoriuje

LTPasirinktos žinių valdymo strategijos tam tikrame paslaugų sektoriuje leidžia tinkamai valdyti žinias. Svarbiausi veiksniai, lemiantys žinių valdymo strategijos pasirinkimą yra darbo produktyvumas bei efektyvumas, taip pat noras būti konkurencingiems rinkoje ir priimti teisingus sprendimus, kurių pagalba būtų galima efektyviau valdyti žinias bei siekti užsibrėžtų tikslų. Šiame straipsnyje analizuojama žinių valdymo strategijų taikymas paslaugų sektoriuje, tyrimo objektu pasirinkus „X“ ir „Y“ viešbučius. Raktiniai žodžiai: žinių valdymas, strategija; paslaugų sektorius; viešbutis. [Iš leidinio]

ENRelevance of the topic. This topic is relevant to the fact that the services sector is dominated by a variety of services. Their knowledge leads better quality and their strategic applications. As stated, Denford & Chan (2011), it is very important to clarify the application of knowledge management strategy for the hotel, as the hotel is the place where the traveler can experience her first impressions of the new location. Denford & Chan (2011) says that it contributes to command a knowledge management strategy, which help employees to better perform their work. Also, Xu & Quaddus (2012) believes that the command of knowledge management strategy can be used to increase productivity and efficiency. Whelan & Carcar (2011), argues that the application of knowledge management strategy allows the hotel, soon to improve and adapt the market. Choi et al., (2008), says that the successful application of knowledge management strategies for the hotel, it might be a guarantee of success in the market. Tourism market is volatile and constantly changing. It is important to timely respond to market changes, and to prevent competitors to lead the market. It is not easy, it requires knowledge. Hotels have to accumulate knowledge, to encourage its employees to work together and develop the property in which they work. Yang & Yeh (2009), says that all contribute to a personal knowledge management strategy that encourages employees to share their knowledge in their work environment. Knowledge Management Strategy to the hotel may allow faster to develop, to achieve the set goals. Knowledge management strategies for their work examining Denford, & Chan (2011), Xu & Quaddus (2012), Whelan & Carcar 2011), Choi et al., (2008), Yang & Yeh (2009). The authors identified several knowledge management strategies, such as command and personal knowledge management strategy or coding strategies.Knowledge Management Strategy The benefits are obvious, the hotel becomes more flexible, as well as knowledge management strategy to better manage the hotel. Shih & Chiang (2005), identifies competitiveness, they think strategically knowledge management allows the market to be competitive. The authors argue that not only various technologies contribute to the hotel, but also the knowledge that allows you to manage human resources. Knowledge is an important property and resources required to manage them strategically. Purpose – to establish a knowledge management strategy for the application of the service sector. The object – application of knowledge management strategy in the service sector. Objectives: 1. To analyze the characteristics of the knowledge management strategy. 2. Identify the key factors influencing the choice of a knowledge management strategy. 3. To analyze the X and Y hotels in the knowledge management strategy application. Methods: scientific literature analysis and synthesis; analytical, quantitative, descriptive statistical analysis. Conclusions: 1. Knowledge management strategy concept analyzes many scientists. There is no single concept, since scientists give different concepts. However, there was consensus on the fact that the knowledge management strategy is a plan. 2. The most important factor that determine the choice of a knowledge management strategy is the desire to be competitive in the market and labor productivity. 3. Knowledge management strategy model revealed a knowledge management strategy for the benefits of the knowledge processes hotel. The model revealed a link between the use of knowledge management strategies and processes as well as key aspects.It turned out that the personal knowledge management strategy for the application of the benefits of the knowledge processes of knowledge sharing features, which allows the use of existing knowledge, solve problems faster. Also, the model showed a command of knowledge management strategy for the benefits of the. Results of the study revealed the hotel „X“ hotel „Y“ knowledge management strategy for the benefits of the knowledge processes hotel. The study showed that the hotel, which is not a hotel chain, uses personal knowledge management strategy. The knowledge management strategy for the application of the benefits of the knowledge process features of knowledge creation and sharing. The investigation also revealed that the personal knowledge management strategy for the application of the benefits of the. The study also revealed the hotel, which belongs to the hotel chain knowledge management strategy. It is a team. It was also found that the hotel uses a wider range of knowledge management strategy processes. And this leads to a better development of the chosen strategy is increasing the knowledge management strategy for the application of the benefits of knowledge processes hotel. The analysis also revealed a knowledge management strategy for the benefits of the knowledge processes hotel. Using a command of knowledge management strategy, all the works are held together in this way knowledge flows hotel travels faster. In this way, employees can quickly communicate the same time communication with customers and suppliers, it becomes faster. Keywords: knowledge management strategy; service sector; hotel. [From the publication]