"Selling" a small state to the world: Lithuania's struggle in building its national image

ENHow can a small, unknown country market and ‘sell’ itself to the world? What are the national images that it may seek to convey and project? And what are the roles that government plays in the process of national image salesmanship? This study examines Lithuania's national image-building during the years of 1991–2007, analysing the aims, strategies and flaws of the national image campaign in the country. The research suggests that up to this point, the government institutions and prime ministers have been holding and continue to hold all decision and funding power regarding Lithuania's image-building. This project specifically aims to fill in the existing void in post-communist small-state image scholarship, and contributes to the ongoing debates on states’ image-cultivation in international relations discipline.