Mass media in Lithuania - development, changes, and journalism culture

Mokslo publikacijos / Scientific publications
Document Type:
Knyga / Book
Anglų kalba / English
Mass media in Lithuania - development, changes, and journalism culture
Publication Data:
Berlin : Vistas, 2006.
190 p
Abstract — Editorial — Introduction — Lithuanian media under the effect of modernisation processes — Media systems convergence — A Multi-Channel-Society — Competition strategics — An economic lesson — Captured by the market — A technological challenge — Changes in the media's function — Towards a Lithuanian press: a historical insight — Language and press — The role of the press during the First Republic — The communist period and the emergence of a cultural sphere — Singing Revolution and the political breakthrough — Independence and paternalistic state — Political system and consensus making — The effects of political culture — Information and citizenship: types of public participation — Another kind of a public sphere — The libertarian model of the media — Media regulation: facts and figures — Who will watch over the media? — Fruits of liberal regulation — How self-regulation ought to work — Participation of the stale in broadcast activities — State information policy — A regulation that "sleeps" — Long lasting public trust — Types of media right violations and attempts to impose stricter control — Impact on professionalism — Media structures — The evolution of a multi-coloured press — Applying the logic of business — Privatisation and its shades — Few owners are left — Transformation of television and radio — Lithuanian Radio and Television: facing challenges — Private broadcasters meet audience needs — The Internet media formation — Facing a new need to change — Technology enhances journalism — Online evolution — Trusting journalism online — Media development theory — New concerns: meeting the audience's needs — Feast of popular culture — Popular genres for ordinary people — Professionalisation of journalism — Media structures and the role of journalism: from strict control to liberalisation —Attempts to limit the interference of state into the matters of mass media — The impact of market and new technologies — Professional consolidation: from individual to orchestrated actions — Relationship with audience — Catering the public — Interacting with readers — Conclusion: Identifying problems — Summary: National characteristics of Lithuanian media — List of tables and figures — References — Journalism education institutions — Author.
Žiniasklaida / Mass media.
Summary / Abstract:

LTAuksė Balčytienė savo knygoje pateikia išsamią Lietuvos žiniasklaidos apžvalgą, aptardama jos plėtrą, pokyčius ir žurnalistikos kultūrą. Autorė aprašo Lietuvos žiniasklaidos iššūkius ir permainas: istorinę plėtrą, politinius, ekonominius ir technologinius pokyčius. Ji aptaria liberalųjį žiniasklaidos modelį, kuris apima, pvz., bendradarbiavimo ir savireguliacijos aspektus. Taip pat ji pateikia skirtingus požiūrius į spaudos, radijo ir televizijos, interneto raidą ir pokyčius, pažvelgia į besikeičiančius žiūrovų ir klausytojų poreikius bei jų domėjimąsi populiariąja kultūra. Pabaigoje A. Balčytienė aptaria žiniasklaidos plėtros poveikį žurnalistikos profesiniam meistriškumui. Apibendrindama autorė akcentuoja nacionalines Lietuvos žiniasklaidos ypatybes.Reikšminiai žodžiai: Žiniasklaida; Kaita; Mas media; Journalism; Changes.

ENIn her book, Auksė Balčytienė delivers an explicit overview of Lithuanian mass media and discusses its development, changes, and culture. The author describes challenges and changes in Lithuanian mass media: its historical development and political, economic, and technological changes. She discusses the liberal model of mass media which covers, for example, collaboration and self-regulation aspects. In addition, she presents different attitudes towards the development and changes of the television and the internet, and reviews changing needs of viewers and listeners as well as their interest in pop culture. In the end, A. Balčytienė discusses the effect of the development of mass media on professional skills of journalists. Concluding, the author highlights national particularities of Lithuanian mass media.

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2021-01-04 20:25:18
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