ENThe article discusses the basic concepts and theories of creation and creativity. Creativity is not applied to action, but is rather a psychological quality of a person that is manifested through certain abilities. The question is whether creativity is considered to be determined by spontaneous, irrational factors or can be promoted and is a stimulating phenomenon. The concept of Creativity, its features, as well as traits of a creative personality are distinguished. The following articles also discusses principles, prerequisites for creative motivation – when people become most creative. Creativity is universally considered to be a distinctive feature of a matured, multifaceted and self-realizing, and thus individualized personality. Creative abilities, as a transforming force, enhance a person’s sense of value, accelerate the individual’s self-fulfilment and maturation of personality.