Using norm-based PSAs to foster green behavior in a university: some preliminary results from Lithuania

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Using norm-based PSAs to foster green behavior in a university: some preliminary results from Lithuania
Authors:
In the Journal:
Discourse and communication for sustainable education. 2020, vol. 11, no. 1, p. 106-118
Subject Category:
LT
Aplinkos apsauga / Environmental protection.
Summary / Abstract:

LTReikšminiai žodžiai: Aplinkai palankus elgesys; Aplinkosauginis elgesys; Elevatoriaus naudojimas; Kartotinis panaudojimas; Perdirbimas; Socialinės normos; Viešosios tarnybos pranešimai; Viešųjų paslaugų skelbimas; Elevator use; Proenvironmental behavior; Public service announcement; Recycling; Social norms.

ENThree field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed. [From the publication]

DOI:
10.2478/dcse-2020-0010
ISSN:
2255-7547
Subject:
Related Publications:
Making the right decision: subjective evaluation of pro-environmental public service announcements / Mykolas Simas Poškus, Rasa Pilkauskaitė Valickienė, Arvydas Kuzinas. Viešoji politika ir administravimas. 2018, t. 17, Nr. 4, p. 619-633.
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https://www.lituanistika.lt/content/86151
Updated:
2020-12-17 20:22:47
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