Using norm-based PSAs to foster green behavior in a university: some preliminary results from Lithuania

Direct Link:
Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Using norm-based PSAs to foster green behavior in a university: some preliminary results from Lithuania
Authors:
In the Journal:
Discourse and communication for sustainable education. 2020, vol. 11, no. 1, p. 106-118
Subject Category:
LT
Aplinkos apsauga / Environmental protection.
Summary / Abstract:

ENThree field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive communication based on making social norms salient. The presented studies are discussed as the first steps in introducing persuasive pro-environmental communication in a specific university context and some ways forward are proposed.

DOI:
10.2478/dcse-2020-0010
ISSN:
2255-7547
Subject:
Related Publications:
Making the right decision: subjective evaluation of pro-environmental public service announcements. Viešoji politika ir administravimas. 2018, t. 17, Nr. 4, p. 619-633.
Permalink:
https://www.lituanistika.lt/content/86151
Updated:
2020-12-17 20:22:47
Metrics:
Views: 17    Downloads: 1
Export:
Download