Kas valdo Lietuvos sporto raidą?
LTReikšminiai žodžiai: Hegemonija; Konkurencija; Sporto vadyba; Strateginis mąstymas; Visuomenės interesas; Competition; Hegemony; Public interest in sports management; Sports management; Strategic thinking.
ENScientific problem of the article is to find out how the dominant hegemonic norms affect Lithuanian sport and to what extent do they match (guarantee and help to realize) the strategic interests of society in sport? The question posed in the title should be addressed not to the particular personalities or organizations, not even to their power or intentions, but to powerful and pervasive and not always visible hegemonic norms. The aim of the article is by examining two cases to reflect and critically evaluate the hegemonic norms (i.e., competition) which seem to be establishing itself more strongly in the world of sports, as well as to raise awareness of the alternative worldview. A. Gramsci’s hegemony theory helps to form critical look at the penetration and impact of hegemonic norms on society and to reflect on alternatives or even to overcome the script of hegemony. Despite some existing obvious problems in the country’s sports, it is becoming increasingly difficult to form particular solutions or affect them in particular direction, because the development of sport (at least in the discussed cases) is based on the competitiveness which pervades most of sports management. The lack of identification of hegemonic norms and the lack of critical reflection create conditions due to which the norms are anchoring even stronger while strategic interest of society derepresented. Sports administrators usually being actively involved in sports, educated, having various experience in different countries, being the country’s patriots, at the same time are also exposed to the same forms of hegemony and not always see unpopular but important alternatives. As investment in sport increases, the ability of sport to fulfill public interest decreases.Through the examination of particular examples article discusses main assumption: might it be the case that the alleged advantage of competitiveness in reality is only the falsification of a public interest?. [From the publication]
