Kontrastiver Vergleich der lexikalisch-stilistischen Mittel in den deutschen und litauischen Werbeanzeigen

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Vokiečių kalba / German
Title:
Kontrastiver Vergleich der lexikalisch-stilistischen Mittel in den deutschen und litauischen Werbeanzeigen
Alternative Title:
  • Kompleksinės- stilistinės priemonės vokiškuose ir lietuviškuose reklaminiuose tekstuose
  • Lexical-stylistic means in German and Lithuanian advertising texts
Authors:
Juodeika, Albertas
In the Journal:
Mokslo taikomieji tyrimai Lietuvos kolegijose. 2010, Nr. 7, p. 71-80. [Applied research at the colleges of Lithuania]
Subject Category:
LT
Komunikacija / Communication; Leksika. Kalbos žodynas / Lexicon; Reklama / Advertising; Germanų kalbos / Germanic languages.
Summary / Abstract:

ENArticle analyses the most essential and frequent lexico-stilistic means in German and Lithuanian advertisments. On the basis of the authentical material in both languages the following goals have been achieved: the comparison of lexico-stilistic devices, their structure, use and diffusion tendencies, the functional properties and their influence on advertisment text emphatic expressions. The final point covers similarities and differences in both languages.

ISSN:
1822-1068; 2335-8904
Subject:
Related Publications:
Garsinės reklamos stilius. Vilnius, 2001. 121 lap.
Permalink:
https://www.lituanistika.lt/content/49197
Updated:
2024-03-17 18:36:49
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