Threats to the personal right to privacy caused by the use of artificial intelligence

ENThis scientific article analyzes how the application of artificial intelligence (AI) technologies affects the protection of the right to privacy in modern society. Given that the capabilities of AI systems are rapidly expanding and becoming increasingly integrated into everyday life, the risks to personal data security and privacy violations are also growing. This scientific article aim is to analyze the threats posed by artificial intelligence technologies in practice to the persons's right to privacy and to evaluate the legal regulation of these threats based on the analyzed cases. The teoretical part of the article examines the concept, development, classification, and key characteristics of artificial intelligence, as well as the evolution of the right to privacy - from its philosophical origins to its current legal regulation. In the empirical part, a case study method was applied, analyzing the examples of the companies Clearview AI and Cambridge Analytica. The investigation of these cases highlighted the threats posed by AI to the right to privacy in practice and allowed for the evaluation of the violations committed and the responses of regulatory institutions. The conducted research confirms that the threat to privacy protection arises not from the AI technology itself but from the way it is applied. It was found that the new Artificial Intelligence Act of the European Union is a significant step in ensuring the protection of personal data. Furthermore, the GDPR also strengthens the right to privacy. However, to achieve effective protection, it is essential to enhance both consumer awareness and the accountability of technology developers. Keywords: artificial intelligence (AI); GDPR; the right to privacy; legal regulation.