Approaches to multimodality. Rhetoric and stylistics in public discourse

Link to:
Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Knyga / Book
Language:
Anglų kalba / English
Title:
Approaches to multimodality. Rhetoric and stylistics in public discourse
Contributors:
Publication Data:
Leiden : Brill, 2024.
Pages:
304 p
Series:
Studies in pragmatics (SIP); vol. 22
Contents:
Introduction / Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė — Part 1 Multimodal Rhetoric. Chapter 1. Rhetoric of Promise: Value Topic in Local Political Discourse / Eglė Gabrėnaitė — Chapter 2. Verbal and Visual Expression of Threat in Local Political Discourse / Eglė Gabrėnaitė — Chapter 3. Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation / Skirmantė Biržietienė — Part 2. Multimodal Stylistics. Chapter 4. Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements / Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė — Chapter 5. Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements / Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė — Chapter 6. Multimodal Metaphors in Print Advertisements of Alcoholic Beverages / Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė — Chapter 7. Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages / Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė — Chapter 8. Embodiment of Transformation of Emotions in the Audiovisual Text / Jurgita Kerevičienė — Subject Index.
Subject Category:
LT
Oratorystė. Retorika. Stilistika / Oratory. Rhetoric. Stylistics.
Summary / Abstract:

ENThis volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.

DOI:
10.1163/9789004687721
ISBN:
9789004687714; 9789004687721
Subject:
Kalbotyra / Linguistics
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https://www.lituanistika.lt/content/112773
Updated:
2024-12-27 14:02:09
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