Utenos rajono turizmo potencialo, kaip turistinės traukos vietovės vertinimas, svetingumo paslaugų kontekste

LTStraipsnyje nagrinėjama vykimo vietos, turistinės vietovės samprata, turistinės vietovės patrauklumo ir potencialo sudedamosios dalys bei svetingumo paslaugos teoriniu aspektu. Didžiausias dėmesys straipsnyje yra skiriamas svetingumo infrastruktūrai Utenos rajone: yra nagrinėjamos maitinimo ir apgyvendinimo įstaigos Utenos rajone, pateikiama svetingumo paslaugų SSGG analizė. Reikšminiai žodžiai: turistinė vietovė, turizmo potencialas, svetingumo paslaugos, Utenos rajonas.

ENThe aim – to provide Utena district tourism potential as a tourist attraction area assessment in hospitality context. This article aims to explore the tourism potential as a tourist attraction area assessment of hospitality services in the context of a theoretical point of view, to analyze the Utena district hospitality services and to assess the attractiveness of Utena district hospitality services in the context of the SWOT analysis. The theoretical analysis showed that the tourist destination is a physical space where visitors spend at least one night. It includes tourism products - services and entertainment and tourist resources necessary for the one day trip. The services of accommodation are all needed to accommodate a tourist and which met overnight and hygiene needs. Catering services - is catering establishments provided very clearly perceived (hunger, thirst suppression) and uncertainty (aesthetic, beautifully presented food) needs, communication with people satisfaction. Utena has all sorts of accommodation providers: hotels, guest houses, campsites, camping and so on. The area is dominated by rural tourism. Accommodation sector has a small range of services, highly seasonal. Food service sector in Utena region is not very developed: inadequate quality of service, lack of high class catering services and lack of individuality for existing business.