ENForeign direct investment is generally perceived as a source of benefits for the countries that receive it. The expected effects of FDI lead countries to compete with each other by creating favourable conditions for long-term investments, i.e., a favourable investment climate. However, the actions undertaken may not only attract foreign capital, but also discourage investment and lead to the withdrawal of invested capital. The primary objective of this study is to identify the factors influencing the investment climate in Lithuania, Latvia, and Estonia. Factors influencing FDI inflows to the Baltic countries were evaluated and divided into what foreign investors perceive as incentives and barriers. Finally, the results allowed to determine the directions of change for the analysed economies.