Perspectives of martech competencies developement
ENInformation and communications technologies (ICT) is among the leading sectors in Europe making an increasingly important contribution to the economic growth and jobs creation in advanced economies. Enterprises in the EU are challenging to fill their vacancies for ICT specialists. According to Eurostat data 58 % enterprises reported having problems looking for specialists having relevant ICT skills (Eurostat, 2018). Experts assert that many young people are still not actively choosing ICT studies. Some school graduates who might be interested in ICT studies in the future do not study subjects related to ICT, choosing a different specialization at school. Those who finish ICT studies have a decent qualification, which, however, should be more proficient. High schools and universities provide students with only basic ICT knowledge. If students or graduates contemplate a specific workplace, usually they have additionally raise their qualification in centers of competence development. Current situation justifies the need for a multi-disciplinary approach to ICT education, new curriculum design and creation of opportunities (and conditions) to get required skills and knowledge as soon as possible (e.g. by using online courses, lifelong learning principles and etc.). For this purpose FuseIT (Future competences pathways for marketing and ICT education) project was initiated by partners from Lithuania, Latvia, Romania and Portugal. The project addresses the education and labor market requirements for professional skills and knowledge for students and graduates in university (including life-long learning activities). FuseIT analyzes, designs, develops and implements an up-to-date curriculum, e-learning materials, blended learning environment, ICT knowledge and skills self-evaluation and knowledge evaluation system simulations. This project has been funded with support from the European Commission. More about the project: https://www.knf.vu.lt.
