Factors influencing the decision-making of users of Lithuanian e-commerce platforms

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Žurnalų straipsniai / Journal articles
Language:
Anglų kalba / English
Title:
Factors influencing the decision-making of users of Lithuanian e-commerce platforms
Authors:
In the Journal:
Vadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai Management theory and studies for rural business and infrastructure development, 2022, 44, 1, 72-83
Subject Category:
LT
Vartotojai / Consumers.
Summary / Abstract:

ENThe introduction of new technologies, digitalisation and restrictions on physical activity during the COVID-19 pandemic have encouraged the development of e-commerce. Due to constantly changing consumer needs and growing competition, organisations working in the field of e-commerce face enormous challenges. The aim of the article, analysing factors that influence the users of e-commerce platforms, is to determine what factors influence the decisions made by the users of Lithuanian e-commerce platforms. The analysis of the scientific literature helped to identify the main factors influencing the decisions made by the users of e-commerce platforms, and the results of the quantitative survey allowed to determine that the decisions made by the users of Lithuanian e-commerce platforms depend on demographic factors, i.e. age, gender, place of residence, and monthly income.

DOI:
10.15544/mts.2022.08
ISSN:
1822-6760; 2345-0355
Subject:
Vadyba / Management
Permalink:
https://www.lituanistika.lt/content/94704
Updated:
2026-02-25 13:52:47
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