The Use of cause-related marketing to build good corporate reputation

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Žurnalų straipsniai / Journal articles
Language:
Anglų kalba / English
Title:
The Use of cause-related marketing to build good corporate reputation
Alternative Title:
Priežastinio marketingo naudojimas kuriant gerą įmonės reputaciją
Authors:
In the Journal:
Organizacijų vadyba: sisteminiai tyrimai Management of Organizations: Systematic Research, 2020, 83, 127-141
Subject Category:
LT
Sveikatos priežiūra / Health care.
Summary / Abstract:

LTStraipsnyje analizuojama problema – kaip priežastinis marketingas naudojamas siekiant sukurti gerą korporatyvinę reputaciją. Tiriamas ryšys tarp priežastinio marketingo ir suinteresuotų grupių elgsenos bei poveikis gerai korporatyvinei reputacijai kurti.

ENThe scientific problem analysed in the article focuses on identifying how cause-related marketing needs to be used in order to build good corporate reputation. This article researches the reference between the use of cause-related marketing and stakeholders’ behaviour and its effect on building good corporate reputation.

DOI:
10.1515/mosr-2020-0008
ISSN:
1392-1142; 2335-8750
Subject:
Vadyba / Management
Permalink:
https://www.lituanistika.lt/content/87496
Updated:
2026-02-25 13:51:40
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