Application of employee motivation tools in the regional theatre: a case study

ENMany Lithuanian theatres are public bodies that have state or municipal status. In the area of financial incentives, these theatres depend on the budget approved by the founders; therefore, they cannot or can but in a very limited way raise the wages of the employees independently. Thus, there is a problem how to keep highly qualified employees of cultural institutions, skilled artists in cultural institutions of the public sector by not being able to motivate them with the financial means. The situation in regions is even more complicated, because there is always a lack of creative potential. Therefore, staff motivation is a very important factor when trying to attract creative employees and create cultural products of high artistic level in such way satisfying sociocultural needs of consumers. The aim of this article is to reveal the application peculiarities of motivation tools in the regional theatre. Thus, the analysed problem is the following: what motivation tools are the most efficient for creative employees under the present conditions of limited resources.