Business development model in a creative hub

LTReikšminiai žodžiai: Kūrybinis centras; Kūrybinės industrijos; Verslo plėtros modelis; Kūrybos ekonomika; Creative hub; Creative industries; Business development model; Creative economy.

ENJust like other European countries, Lithuania emphasises higher and higher importance of creative industries for national and regional development. One of the ways that promotes the development of creative industries and improves the expansion of creative economy in a country are the establishing and little researched creative hubs. They actively expand their network and impress with their potential variety of different structures. Lithuanian sources of literature do not provide a definition or analysis of the creative hub. Therefore, it is important to find out whether all creative industry institutions can be called creative hubs and what characteristics they have. Moreover, in order to establish a sustainable creative hub, it is important to have a suitable business development model. This article aims at defining the creative hub and create a business development mode for the creative hub revealing it peculiarities and possibilities. [From the publication]