Socialinis verslas kaime: sąlygos pradėti ir galimybės vystyti
LTPastaruoju metu žodžių junginiai su terminu „socialinis“ skamba labai dažnai ir galima teigti, jog yra tiesiog madinga. Nagrinėjama socialinė aplinka, analizuojama socialinė problematika. Daug kalbama apie socialinį atsakingumą, reklamos tikslais arba tikrai iš geranorišku paskatų skelbiant, kad įmonė yra socialiai atsakinga. Gauti socialines pašalpas lengva, tereikia „nerasti“ darbo. Sąvokos „sоcialinis“ kontekste pakankamai nesenai iškilo dar vienas terminas – socialinis verslas. Todėl aktualu išsiaiškinti ir pabandyti suprasti socialinio verslo apibrėžimą, išanalizuoti socialinio verslo kūrimo ir plėtojimo galimybes. Šiame straipsnyje siekiama išdėstyti sąvokos „socialinis verslas“ esmę, pasiaiškinti galimybes pradėti ir vystyti socialinį verslą Lietuvos kaime. Akivaizdu, kad vien noro gyventi ne mieste nepakanka, o tik idėjos pradėti socialinį verslą, kuriant vyresnio amžiaus žmonių bendro gyvenimo sodybas, nepakanka. Reikia aiškiai suprasti realią idėjos įgyvendinimo galimybę, realizuojant savo patirtį, žinias ir entuziazmą Lietuvos kaime.
ENThis paperwork describes the concept of social business in general and discusses development possibilities while implementing and creating homesteads for older people to spend their free time and live there. While looking at nowadays situation in Lithuania, we can see that many social problems like: low employment levels, young people leaving the country, ageing society, social separation of old people are really relevant but slowly solving. The process of solving these social problems in national level is very slow and unstable. To make social business relevant as possibility to solve social problems of state it is important to understand conceptions of social business and find out all the possibilities.The aim of this research is to provide insights and possibilities to start social business and expand it in countryside of the Lithuania for the person who is living in the city and have his experience which is not associated with neither social business, nor countryside. Objectives to fulfil an aim are: To summarize the concept of social business and social business model; To state possible directions of social business expansion, the base of legal regulation and equivalents in Government of the Republic of Lithuania politics; To study a need of social assistance for older and lonely people, a present situation and developing possibilities by establishing retirement home in the countryside. This paperwork concludes that the main goal of social business is to solve social problems by using mechanisms of markets, by combining business possibilities and creativity, by using experiences of socially responsible and private businesses. That is why social enterprises applies commercial strategies to maximize improvements in financial, social and environmental well-being. This paperwork reviews possible social business models. While estimating social business models that are dominating in Lithuania, we can say that Cooperative and Market intermediary models are the most popular. To develop a successful and fluent social business there is a need to find possibility to combine couple different models or their elements.
