ENThe article is focused on the search for philosophical basis of bioethics in the information society raising the main question: how it is possible bioethics in the information society in general and how to solve the issue of healthy livig in particular? The article analyses the concept of “ecological thinking“ as an integral part of intercultural information ethics developed by Rafael Capurro with the aim to reveal the issue of healthy living in the information society. We argue that bioethics in the information society means the responsible search out of the crisis of the modern informational and technological civilization that allows to avoid anthropological catastrophe and also to help mankind cross into a new evolutionary state of solidarity and altruism. Regarding to new information and sociocultural situation that radically changes the content, nature and methods of spiritual and object-practical activity of a man, the constructive proposal of “ecological thinking“ by Rafael Capurro could provide the new orientations and accents, approaches and methods for solving of the moral dilemas as well as of the issue of healthy living.