Teisinių paslaugų marketingas

Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Knygų dalys / Parts of the books
Language:
Lietuvių kalba / Lithuanian
Title:
Teisinių paslaugų marketingas
Alternative Title:
Marketing of legal services
Authors:
Parnarauskaitė, Kristina
In the Book:
Verslas, vadyba ir studijos'2001: mokslinės konferencijos, įvykusios Vilniuje 2001 m. lapkričio 29-30 d., medžiaga. T. 2. P. 87-95.. Vilnius: Technika, 2002
Subject Category:
LT
Rinka. Rinkodara / Market. Marketing.
Summary / Abstract:

ENLegal services could be compared to consulting because of professional knowledge required for preparing documents or giving advices to client. Services, rendered by attorneys is very interesting object for marketing research because of constrains to this profession (self-advertising of attorneys is forbidden). Search of clients, services supply, public relations and promotion are organized likewise in other firms, but one of the main marketing elements in law firms is public relations and publicity. The enlargement process of the Europe Union and rising competition have caused Lithuanian law firms to improve quality of legal services and to help business people to reach their goals in most optimal ways. One of areas where Lithuanian law firms needs for development is usage of electronic communications (e-mail and internet). The development brings into our country a worldwide trend of what is called "Multidisciplinary Practice". This practice provides clients a mix of professional service, including financial, legal, consulting and others under one roof.

Subject:
Vadyba / Management
Permalink:
https://www.lituanistika.lt/content/80511
Updated:
2026-02-25 13:38:43
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