Small markets as a generator of globalization process
ENThe main problem of the paper is that globalization has effected the world’s market, now all markets are relatively small by comparing it with the international. Therefore, the main objective of paper is to create a competiveness strategy that is oriented to the small market. The author’s results indicates that usually researches position small markets as weak, however this is not the case. The global reports of competiveness, manufacturing and logistic indicated that large markets tend to developed in the manufacturing area, while small markets develops in the distribution of information, products and services. The author’s developed competiveness methodology offers to stop competing and work together. Small markets may develop even further in the logistic instruction, while large markets should position themselves as the leaders of manufacturing. Moreover, markets should start to share information and divide the profit and responsibilities between themselves. By implementing, the author’s offered methodology and mindset sustainable competiveness advantage may be achieved.
