Consumer perceived corporate ethicality impact on retail store loyalty

Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Knygos dalis / Part of the book
Language:
Anglų kalba / English
Title:
Consumer perceived corporate ethicality impact on retail store loyalty
Authors:
In the Book:
Proceedings of 7th European business research conference 15-16 December, University of Roma Tre, Rome, Italy. Roma: University of Roma Tre, 2016. 1 pdf (9 p.)
Keywords:
LT
Vartotojai / Consumers.
Summary / Abstract:

LTReikšminiai žodžiai: Vartotojai; Lojalumas; Customers; Store loyality; Consumer perceived corporate ethicality (CPCE).

ENThe research aims to provide insight into the relationship between event-specific Consumer Perceived Corporate Ethicality (CPCE) and retail store loyalty by examining the effects of customer attitude towards retail store and retail store image. A sample of 181 large retail chains consumers were surveyed. Event-specific CPCE characteristics (competition based actions, health and safety based actions, and integrity based actions) were measured. All three CPCE dimensions have significant impact on attitude towards retail store and retail store image. The stronger relationship was found between CPCE and retail store image. The results of this study indicate that one way to compete is to increase consumer loyalty through enhancement of store image though acting in a social responsible manner. [From the publication]

ISBN:
9781925488203
Subject:
Vadyba / Management
Related Publications:
The Contribution of corporate social responsibility to internal employee motivation / Vida Skudiene, Vilte Auruskeviciene. Baltic journal of management. 2012, Vol. 7, No. 1, p. 49-67.
Permalink:
https://www.lituanistika.lt/content/79651
Updated:
2022-03-03 12:40:13
Metrics:
Views: 15    Downloads: 1
Export:
Download