ENThe companies of creative industries usually use a new paradigm in innovation development. They more willingly invest into solutions based on the existing knowledge, rather than in the development of R&D-based innovation. The important question of how to manage creative teams to achieve a high productivity with limited resources and time arises in innovation management both from the theoretical and practical points of view. There is still no clarity which factors affecting productivity of teamwork are more important than others. The study was aimed at the identification most important factors for the productivity of teamwork. The survey of 113 student creative teams in 8 counties (Lithuania, Poland, Canada, China, France, Italy, Russia, and Denmark) was performed. Based of the findings the hierarchy of the significance of the factors influencing the productivity of teamwork is established and described in the article.