Elektroninė rinkodara Klaipėdos keturių žvaigdučių viešbučiuose

ENThis article analyses electronic marketing, because it is not only the traditional marketing, moved into the online space, but also new opportunities for organizations, which allow more interactive relationship with the consumers. It is very important for hotels to analyze online marketing capabilities in order to optimize their activities, it is not only the opportunity to provide information about your company, but also learn a guest opinion, suggestions, comments, to establish a close relationship with it, add it to the life of the organization and thus achieve his trust and loyalty. E- marketing tools help organizations more effectively reach their target customers better understand their needs and provide them with personalized suggestions and get feedback from them. It allows an organization to communicate in different ways with their target audiences at the same time, achieve the target groups of users anywhere in the world where access to the Internet is. The importance of modern electronic marketing organizations in life is indisputable. Performed three Klaipeda city four-star classification of hotel "Euterpė", "Navalis" and "National Hotel" research, analysis of the World Tourism Organization (UNWTO) and the European Travel Commission (ETC) (2014) presented by the use of electronic marketing. Identified issues which enable to optimize the use of electronic marketing opportunities for hotel operations.