Pardavimų skatinimo mažinant kainas galimybių įvertinima

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Žurnalų straipsniai / Journal articles
Language:
Lietuvių kalba / Lithuanian
Title:
Pardavimų skatinimo mažinant kainas galimybių įvertinima
Alternative Title:
Possibilities of use the price promotion for boosting sales
Authors:
Barzdenytė, Bronislava
In the Journal:
Verslas, vadyba ir studijos, 2002, 2001, 1, p
Subject Category:
LT
Apskaita / Accounting; Prekės ir paslaugos / Goods and services; Rinka. Rinkodara / Market. Marketing.
Summary / Abstract:

ENThis paper presents the quantitative method of how the profitable price reduction, volume of sales and gross profit margin arc related. The formal and empirical results indicate that the required extension of sales to compensate gross profit loss for price reduction is unacceptable in many cases. So, because of the cost in reduced profit often is severe, the use of price promotion to secure market share is limited.

ISSN:
1648-8156
Subject:
Permalink:
https://www.lituanistika.lt/content/77913
Updated:
2026-02-25 13:51:51
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