Ethics and behaviour technology: contradiction or reconciliation

LTReikšminiai žodžiai: Efektyvumas; Ekonomika; Elgsenos technologijos; Etika; Moderni vadyba; Technologijos; Verslo etika; Behavioral technology; Business ethics; Economics; Effectiveness; Ethics; Modern management; Technology.

ENThe paper analyses the issue of interaction between ethics and behaviour technology with the focus on the methodological roots of contemporary business ethics. In fact, it tackles the problem of decent behaviour motivation, compatibility of spirituality and materiality, morality and economics. The solution of this issue is of great importance under the circumstances when ethics turns from pure theory to practice and becomes an integral part of modern management. As such it should become functional. Social practice empirically confirms a necessity ofparadigmatic approach to business ethics, drawing a distinction between metaphysical and positivistic interpretations of morality. In the paper it is proved that it is impossible to promote modern management and make influence upon economic development without conciliation between pragmatic motives and moral behaviour, between effectiveness of business activity and morality, between behaviour technology and ethics. [From the publication]