Career management opportunities of Generation Y: a sports manager case study

ENThis article analyses career management problems of Generation Y sports managers working at sports organizations of Klaipėda city. Career management is a conscious choice of a person, whose aim is to promote self-awareness, to find their vocation and abilities, to search for and receive a wide range of information on profession, labour market, etc. Today, a successful career is perceived as a process that is individually planned, developed and managed by a person, and therefore, in modern society, career management is expressed as one of the most important abilities of an active participant of the labour market. Career management of Generation Y sports managers is a very important part of their professional development. The purpose of the article is to analyse career management opportunities of Generation Y sports managers in sports organizations of Klaipėda city.