ENThe language directly reflects spiritual and mental life of society, the people. It is impossible to understand adequately speech and to comprehend adequately a piece of fiction without taking into account the principle of civilization or a cultural and educational aspect in a particular language. The problem of presentation of introductory information and the ways of conducting preparatory work that is necessary for the ethic and aesthetic comprehension of a fiction work in a foreign language are investigated in the paper. This problem is investigated on the basis of name - words with a background nuance or cultural comment that can not be adequately translated into another language without changing these concepts in a different culture.