Verslo modelis kaip konkurencingo verslo prielaida

LTStraipsnyje nagrinėjami teoriniai ir praktiniai verslo modelių taikymo Lietuvos bei užsienio įmonėse aspektai. Apibūdinama verslo modelio samprata, analizuojama verslo modelio struktūra, verslo modelių tipai ir struktūriniai elementai, nagrinėjama verslo modelių įtaka verslo konkurencingumui. Pažymima, kad diferencijuotas verslo modelis – esminis konkurencinio pranašumo šaltinis, padedantis racionalizuoti verslą. Nustatyta, kad tiek užsienio šalyse, tiek ir Lietuvoje sėkmingiausiai taikomi atviri verslo modeliai, leidžiantys efektyviai panaudoti verslo resursus pridėtinės vertės kūrimui.

ENIn the article revealed the business models of competitiveness problems, analyzes Lithuanian and foreign business models of the concept, types, structure and elements. The business model is defined as a value creation for consumers, business design solution partner network in communication and profit generation process. Approaches to the concept of the business model can be divided into three levels: the first level of the business model is treated as an abstract concept encompassing business model definition and meta-models; second – defines the different types of business models and meta-models subgroup – taxonomy; third – the business model concept is used to describe a realistic business models, whether they are specific to the company experience, whether the business conceptualization. Scientific analysis of the literature revealed that the business model of the structure is complex and usually consists of: value proposition, customer segments, channels, communication, partnership, key resources the main activities, cost structure and revenue streams. Business models for different types of diversity leads to their classification signs. It is appropriate for the following: business – consumer, business – business, business – the worker, the consumer – the consumer, business – government, government – the consumer, the consumer – business, government – the government agency, partnership, business – employee models. Summarizing it can be said that a differentiated business model – a key source of competitive advantage, helping to streamline the business. It was found that both foreign countries and Lithuania and successfully applied to open business models, allowing efficient use of business resources for value-added development.