Consumer ethnocentrism and behavior in a market of dietary supplements
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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Consumer ethnocentrism and behavior in a market of dietary supplements
In the Journal:
Procedia - social and behavioral sciences, 2014, 156, 463-467
Subject Category:
Summary / Abstract:
ENThe study discloses the relationship between consumer ethnocentrism (CE) and behavior in the Lithuanian market of dietary supplements. The correlation between the CE level and consumers’ demographic characteristics, as well as consumers’ perceptions on quality and safety of local-made and imported dietary supplements are discussed. The relationship between the CE level and factors influencing purchase decisions is presented and discussed.
DOI:
10.1016/j.sbspro.2014.11.222
ISSN:
1877-0428
Related Publications:
It is domestic, it must be healthy: how health consciousness and consumer ethnocentrism shape healthiness perception and purchase intentions of domestic food. Organizations and markets in emerging economies 2019, 10, 2(20), 196-211.
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https://www.lituanistika.lt/content/71546
Updated:
2025-04-29 16:37:51
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