Inovacijų taikymas apgyvendinimo paslaugas teikiančiame versle

LTReikšminiai žodžiai: Inovacijos; Inovacijos apgyvendinimo paslaugų sektoriuje; Plėtra; Development; Innovations; Innovations of accommodation sector.

EN[...] This article deals with the application of innovations in the sector of accommodation service using the method of scientific literature analyses and quantitative empirical research – the method questionnaire survey. The research respondents were the employees of Kaunas city organizations of accommodation service. The author of this article is grateful to her student Martynas Bruzas who collected 270 filled in questionnaires. Results and discussion. Innovations are the most frequently described as an application of technologies creating new products, new services, and new processes of activity in the market. Innovations are combined with technological changes in the products, services and their creation processes. The research results revealed that services of accommodation business were restricted by just using electronic mail, the electronic page of business and electronic page of socialization. The research results revealed that services of accommodation business performed just slight changes of innovations according to some novelties in the market. On the other hand, employees of these organizations were enough sure that their organizations were applying innovations, but at the same time they thought that innovations could be more combined with the qualifications of organizations’ employees. Conclusions. According to research results, we suggest that most Kaunas city accommodation services presume that they are active in the application of innovations, but there were only some technological changes of innovations. The research results revealed that usually innovations were related to IT programs of accommodation service, wireless internet, telephone, television, touch tabs, room infrastructure and the systems of reservations.