ENThe article discusses methodological and practical aspects of the new form of applied philosophy - philosophical consultation. This kind of application is based on the conception of philosophy and in particular - ethics as a kind of therapy. The idea originates from the Hellenistic tradition and from the contemporary existential interpretation of ethics. The understanding of ethics as a therapy was reinforced by the birth of humanistic psychology and various practices of existential psychotherapy, notably Maslow's ideas of meta-needs and meta-counselors. The theory and practice of Philosophical Counseling, which arose in 80-ties, is discussed as an interesting and presumably fruitful synthesis of philosophy and psychology. However, the Author expresses several doubts in respect of that kind of practice. Critical arguments are mainly connected with the commercialization of philosophy and the risk of turning philosophy into a kind of surrogate of individual psychotherapy.