Tarpkultūrinė komunikacija: vaizdas ir kūryba
LTMonografija skirta tarpkultūrinių sąveikų problematikai, kurios aktualumą lemia globalizacija ir vis intensyvesni tarpkultūriniai santykiai. Daugiausia dėmesio skiriama vaizdo analizei bei vizualinės komunikacijos klausimams, kuri vaizdo paveiktoje dabartinėje kultūroje tampa esminė. Monografiją sudaro devyni probleminiai skyriai, kurių kiekvienas gali būti skaitomas kaip savarankiškas. Knyga galėtų būti įdomi visiems besidominantiems menu, kultūros studijų, vizualumo, komunikacijos problematika.
ENPresent book analyses two areas of creative communication - visual and intercultural. The relevance of the work is evidenced by the visualisations of life and intensifying intercultural contacts in the epoch. Modern culture is the culture of image - mottled, twinkling, fast-changing and more and more intense images in public spaces of the city and in various spheres of the persons life. Currently traditional formats of newspaper and magazine is changed by Internet informational portals, in which the texts become shorter and shorter, and the accompanying images become more plentiful. Textual information in such news portals are replaced by photo images, filmed video commentaries which are accompanied by short texts. [...] In the age of globalisation, various cultures mix and interact more intensely. Cultural globalisation, its accompanying cheap international flights and the Internet, delete specific features of cultures with such energy and speed which simply were unimaginable several decades ago. In the sequence of intense intercultural correlations, there are more various misunderstandings, often conflicts as well. Not accidentally, in recent decades, international terrorism, earlier manifested in an unseen extent, is considered the consequence of namely globalisation and culture mixing. The help of the Internet and other media is secular and consumer-oriented. [...] The topicality of visual and intercultural creative communication in this research is analysed referring to the qualitative methods - phenomenological method, which is particularly useful when trying to feel and highlight creative elements of communicative processes; comparative method, which helps to compare and analyse different cultural regions, unveils our own culture through other cultures; the hermeneutical method, which is intended for a deeper and more thorough understanding of communicative processes. [...].The first chapter analyses the metamorphoses of visibility and visual communication visible in Western philosophy of the 20th c. and modern times, special attention is given to the schools of phenomenology and post-modernism. [...] The chapter reveals the metamorphoses happening in the area of visibility and visual communication transferring from the phenomenological position to the post-modern one. The author shows that the phenomenologists, analysing the topicality of the visual and seeing [...]. The second chapter analyses the phenomenon of visual turn and visual studies, it is demonstrated how it entrenches inn modern culture and academic bars. [...] The idea is grounded that modern visuality symbolises not the return to traditional theory of correspondence, but rather to a newly found post-linguistic image, which is born from the correlation of imagination, visuality and seen reality. [...] The third chapter analyses the difficulties of intercultural communication, the reasons are explained for which the Western researchers often find it difficult to adequately understand the Chinese culture and thinking traditions. [...] The objects of this study are the inter-civilisation dialogue and inter-civilisation conflict. [...] The intercultural communication confronts various difficulties which flow out of that in various cultures there predominate different values, aesthetical and ethical categories, a different philosophical world-outlook and the philosophical conceptions reflecting it. [...] The fourth chapter analyses the role of visual communication and similarities in the dialogue of different cultures. While analysing the role of visual arts in the intercultural communication, we confront with various questions. How does the image intermediate in intercultural communication? How is the dialogue peculiar happening through the image and visual arts? [...].The fifth chapter uses the aesthetical and communicative aspects to analyse the development and transformations of the Chinese characters. It analyses the genealogy and transformations of traditional Chinese characters, experienced in the historic development, it emphasises their aesthetical and communicative aspects. [...] The sixth chapter analyses the influence of the ideas of the Eastern Asia to the art of post-impressionism - it is shown that Cezann and Van Gogh were really interested in Japanese ukiyo-e plates, collected them, copied and paraphrased them in their creation. [...] The seventh chapter analyses the conception of beauty, creativity and creative communication in antique aesthetics. Most attention is given to the analysis of classical philosophy [...]. The eighth chapter is intended for the analysis of the correlation of the text and image from the philosophical and communicative perspectives. One analyses the problems of visuality, which received an exceptional attention in the area of the researchers, philosophers and the artists themselves of the 20th c. [...] The ninth chapter analyses how the image depolarises communicative strategies of philosophy and sociology and methodological approaches. One goes deeper into the peculiarities of philosophy and sociology and inter-correlations, one considers their approach in the presence of visuality [...]. The last chapter deals with the question of intersubjectivity in Daoists’ treatise Zhu- angzi and shows how in Daoism a skeptical approach toward rationality and reasonable, logical understanding is reflected in the very topic of inter-human understanding. [...] The monograph is intended for philosophers, communicative and cultural theoreticians, as well as all those, who are interested in the questions of visuality, intercultural dialogues and creative communication.
