The Influence of personality factors on attitude towards counterfeit fashion goods and accessories among Lithuanian consumers

Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Knygos dalis / Part of the book
Language:
Anglų kalba / English
Title:
The Influence of personality factors on attitude towards counterfeit fashion goods and accessories among Lithuanian consumers
Authors:
Šiaudkulytė, Kristina
In the Book:
VU EF studentų mokslinės draugijos konferencija, 2014. P. 260-270.. Vilnius: Vilniaus universiteto leidykla, 2015
Subject Category:
LT
Vartotojai / Consumers.
Summary / Abstract:

ENThis Research paper presents the theoretical and practical study of personality factors on attitude towards counterfeit fashion goods and accessories among Lithuanian consumers. There were 411 respondents, aged from 18-52 participated and gave the response. The questionnaire was developed of previously used scales for factor measurements. The research mainly discusses the influence of personality factors as novelty seeking, personal gratification, price consciousness, materialism and integrity. Based on the results of the research, price consciousness and integrity was found as having influence on attitude. The study concluded that consumers with high level of integrity will have more negative attitudes towards counterfeit and the bigger the price consciousness is the more positive attitudes towards counterfeit.

Subject:
Vadyba / Management
Permalink:
https://www.lituanistika.lt/content/61881
Updated:
2018-09-01 18:54:45
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