Strategie komunikacyjne "street artu" w Rosji, na Łotwie i Litwie

ENThe aim of this article is to identify strategies used by the creators of street art in Russia, Lithuania and Latvia. The political, social and artistic subject matter of their works is also highlighted. All the products of human activity, in accordance with the recognition of the semiotics of space and ethnolinguistics, are treated as cultural texts. The most important type of strategy in the works of street art studied here is the subversion that enables the artists, especially in Russia, to express internal criticism of the political system and negative social phenomena, such as the autocratic political power, corruption or hypocrisy of the media. Using quotation, parody and ordinary humor, street artists fight against the invasion of consumerism and advertising that devastate the social and cultural space of a city. Subvertising, 'adbusting', advertising and brandalism are the terms which define these actions. These activities are visible in the iconic sphere of the cities of Russia, Latvia and Lithuania as part of a broader process, called culture jamming. On one hand, it is a kind of artistic provocation aimed at criticizing the decision-makers, while on the other the street art tries to change the cultural habits of the audience. In all of three countries, street art is additionally characterized by a ludic aspect, and can also be a platform for expressing the views of a (pseudo)philosophical character or serving one's self-creation. In Russia, the political aspect is more important in the street art movement, whereas in the other two countries it is rather the social, philosophical and entertainment context. Street art enhances the aesthetics of the city, takes up the fight against the domination of corporate advertising and enables social debate on various topics. [...].