ENEthnic culture is a part of national culture, by means of which the particular national and individual identities are formed, unique in the modern world. In the context of globalization, the intensified interchange of information and population, the risk of cultural homogenizition is also growing, endangering this part of cultural indentity, which up to this point has been instrumental in creating the basis of national and individual identities. So the power of globalization enforces us to recognize our ethnical culture as the main constructing power of our identity. The article is based upon the sociological investigation of ethnocultural expression of graduates of secondary schools provided in 2002 and material of the representative sociological research of Lithuanian population in 2004. The ekspertises that were made by the experts of the State council for the protecting of ethnical culture had been used to determine the role of different kinds of mass media influencing the attitudes of population towards the ethnical culture. The investigations had shown the existence of connection between attitudes towards ethnocultural tradition and the age of respondents. The attitudes of population towards the ethnical tradition reveal the existence the differences between three groups of respondents that represent three generations. Тhe youngest generation - young people before 20 and 20 - 30 age old are more critical and less involved in continuing the etnoculrura! tradition than elder generations.