Impact of congruence between sports celebrity and brand personality on purchase intention: the case of mineral water category in Lithuania
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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Žurnalų straipsniai / Journal articles
Language:
Anglų kalba / English
Title:
Impact of congruence between sports celebrity and brand personality on purchase intention: the case of mineral water category in Lithuania
In the Journal:
Organizations and markets in emerging economies, 2013, 5, 1(9), 90-104
Subject Category:
ISSN:
2029-4581
Subject:
Permalink:
https://www.lituanistika.lt/content/53524
Updated:
2026-02-25 13:49:04
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