Elektroninės komercijos populiarumas Lietuvoje
LTElektroninė komercija – tai XX a. pabaigoje atsiradusi komercijos forma. Elektroninės komercijos populiarumas siejamas su interneto ir pasaulinio saityno paplitimu. Lietuvoje elektroninės komercijos plėtra nėra sparti, tačiau jai teigiamą įtaką turi informacinių ir telekomunikacinių technologijų plėtra, užsienio įmonių investicijos bei nemažas interneto ir kitas programavimo paslaugas teikiančių įmonių skaičius. Šio straipsnio tikslas – apžvelgti elektroninės komercijos modelius verslas vartotojui (B2C) bei vartotojas vartotojui (C2C) bei jų plėtros Lietuvoje 2005-2012 metais ypatumus. Tyrimo metu buvo naudotasi Lietuvos statistikos departamento, ES Eurostat bei internetinių tyrimų įmonės Alexa.com pateiktais duomenimis ir atlikta jų analizė.
ENElectronic commerce – this is the form of commerce that occurred in the end of the 20th century. Technological, economic and social factors have caused the emergence of e-commerce. E-commerce is linked with the popularity of the Internet and the global spread of the World Wide Web. E-commerce development in Lithuania is not fast, but the development of information and telecommunication technologies, foreign investment companies and a number of companies that provide Internet and other programming services have a positive impact on. Every day we see and hear advertising companies engaged in e-commerce. There is disseminating information about the benefits of e-commerce through the media. The purpose of the article – an overview of e-commerce models: business to consumer (B2C) and consumer to consumer (C2C) and the peculiarities of their development in Lithuania from 2005 to 2012. The study used data from the Lithuanian Department of Statistics, Eurostat and Alexa.com. The article will provide statistics of the Lithuanian population used computers, Internet services and electronic commerce. These data will be compared with the EU average and draw conclusions. Key findings of this article: the number of households with computers and using the Internet is growing every year, but this rate is lower than the EU average; internet users typically read, downloading newspapers and magazines, looking for information about goods and services, sending or receiving emails; increasing population, who bought or sold goods or services over the Internet. Lithuanian population number, who uses e-commerce services, is significantly below the EU average.
