Customer perceptions of value: case of retail banking
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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Customer perceptions of value: case of retail banking
In the Journal:
Organizations and markets in emerging economies. 2012, Vol. 3, no. 1(5), p. 75-88
Keywords:
LT
Ekonomikos plėtra / Economic development; Vartotojai / Consumers.
Summary / Abstract:
LTReikšminiai žodžiai: Auganti ekonomika; Bankininkystė; Besivystanti ekonomika; Mažmeninė bankininkystė; Vartotojo suvokiama vertė; Vartotojų suvokiama vertė; Banking; Customer perceived value; Emerging economy; Lithuania; Retail banking.
ISSN:
2029-4581
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https://www.lituanistika.lt/content/43202
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2018-12-17 13:22:20
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