Sąvokų "elektroninė komercija" ir "elektroninis verslas" lyginamoji analizė
ENEstablishing the terms that clearly and consistently describe growing and dynamic networked economy is a critical first step toward further analysis and evaluation of electronic commerce and electronic business processes. Electronic commerce is making an impact on the ways that purchasing activities are being conducted. Much of the early literature on this subject was very speculative. However, the growth of e-commerce has enabled more observations to be made of the use of electronic business by organisations. The literature that is based on observation of the impact on organisations that have adopted electronic commerce solutions is on the whole very enthusiastic about the benefits and excited about the prospects. Thus defining clearly electronic commerce and electronic business is vital for the constructive research of the subject The research presented in the article is concluded by offering definitions of electronic business and electronic commerce, which are as follows: 1. Electronic commerce is defined as using of internet for exchanging information of value and for transferring rights of product ownership from seller to buyer in trade operations of tangible and intangible products.Transactions of electronic commerce take place in processes of electronic business and are concluded by drawing a contract between a seller and a buyer. The purpose of electronic commerce is using a network for increasing a value, created by a company to its main stakeholders. Electronic commerce processes result in a contract between a buyer and a seller, drawn in electronic marketplace - internet. 2. Electronic business is defined as and effective utilisation of possibilities and opportunities, offered by internet and information technologies infrastructure, for all kinds of business operations, including production, management, marketing, logistics and commerce. The purpose of electronic business is to maximize the profits of the company and to assure the possibilities for effective interaction among members of the network, participating in a business process. In ideal electronic business model, costs of execution of single transaction are equal to costs of infinite number of transactions between buyers and sellers, i.e. marginal transaction costs are equal to zero.
