ENThis article discusses the problem of spontaneity in our everyday life. Spontaneity is understood as an opposition to unnaturally overborne cultural standards. These standards are created and manipulated by a powerful cultural industry. Fashion, rules, etiquiette, posture in public everything is shot thoought with total culktural production. Spontaneity is a natural featue of every individual. Every person strives to behave freely, differently and improvise in different spheres of his / her life. Human spontneity is an ability to realize one's freedom in everyday life. [From the publication]