Brand: evolutionary cognition, modern interpretation and empirical research

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Žurnalų straipsniai / Journal articles
Language:
Anglų kalba / English
Title:
Brand: evolutionary cognition, modern interpretation and empirical research
Alternative Title:
Prekės ženklas: raida, šiandienos interpretacija ir empirinis tyrimas
Authors:
Grundey, Dainora
In the Journal:
Ekonomika, 2002, 59, 200-216
ISSN:
1392-1258; 2424-6166
Subject:
Related Publications:
Brand equity integrated evaluation model: consumer-based approach. Ekonomika ir vadyba 2010, 15, 719-725.
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https://www.lituanistika.lt/content/35163
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2026-02-25 15:00:28
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