Atvykstamasis turizmas Lietuvoje : analizė ir vystimosi tendencijos.

LTStraipsnyje analizuojamas Lietuvos atvykstamasis turizmas ir jo vystymosi tendencijos. Nagrinėjama turizmo sampratos kilmė ir apbrėžimų įvairovė, atskleidžiami esminiai turizmą charakterizuojantys bruožai. Analizuojamas Lietuvos atvykstamojo turizmo vystimasis 1993 – 2010 metais ir jį įtakojantys veiksniai. Atskleidžiamos globalios problemos su kuriomis susiduria turizmo sektorius. [Iš leidinio]Reikšminiai žodžiai: Atvykstamasis turizmas; Turistai; Turizmo eksporto pajamos; Turizmo rinka; Užsienio lankytojai; Foreign visitors; Inbound tourism; Tourism market; Tourism revenues; Tourist.

ENTourism – one of the most promising and fastest growing economic sectors, which is facing the challenges and opportunities of the global competitive market. The subject of the thesis – the analysis and trends of development of inbound tourism in Lithuania – is relevant because of the current changes that took place in recent decades regarding Lithuania’s integration into the EU and the Schengen area, as well as the global economic recession that has reflected in the performance of tourism sector. The objective is to reveal the peculiarities of Lithuania’s inbound tourism functioning and its development, to find out the prospects of the development conception. For this reason the subject that has been chosen is the development and prospects of the inbound tourism of Lithuania. The aforesaid objective leads to the following tasks: to get acquainted with the concept of tourism, its economic implications; to review the development of the inbound tourism of Lithuania since the independence, and assess the implications of accession to the EU; to carry out the statistical analysis of sector’s current state; to evaluate the situation and prospects of Lithuania’s inbound tourism based on tourism recourses, four priority types of tourism. The problem of the tourism development and its prospects is being conceptualized in this research. Following research methods have been used: systematic and logical analysis and synthesis of scientific literature, statistical analysis. Social and economic development in Lithuania opened the possibility to integrate into the international tourism market.During the pos-Soviet transformation a significant moment was joining the Shengen area that has given the freedom of movement. The largest loss of the reorganization – the loss of East market share for political reasons. Based on survey results, the main tourism potential of the country - the four priority types of tourism: cultural, active recreation, business and health tourism with the biggest consideration for the last two. While formatting internationally competitive tourism product, it is proposed to draw bigger attention to the development of country’s image, purposeful marketing strategy, the use of tourism recourses for the development of infrastructure. [From the publication]

• Vadyba / Management
• Ekonomika / Economics