Reklama poradników w prasie wilenskiej w II polowie XVIII w

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Lenkų kalba / Polish
Title:
Reklama poradników w prasie wilenskiej w II polowie XVIII w
Alternative Title:
On the advertising of guidebooks in Vilnius periodicals in late eightenth century
In the Journal:
Kalbotyra. 2009, t. 54 (2), p. 266-277
Summary / Abstract:

LTXVIII a. pabaigoje Vilniaus spaudoje reklamuota keletas žinynų-vadovų. Tuo metu žinynai-vadovai buvo labai populiarūs, ypatingai žemės ūkio, ūkininkavimo, medicinos, augalų ir dvasiniai vadovai. Kai kuriuose skelbimuose reklamuojamos pramogos ir linksminami skaitytojai; tiesa, keletas autorių bandė atkreipti dėmesį į dažnai pasitaikančias ligas ir skatino skaitytojus labiau rūpintis savo higiena ir sveikata. Tokio pobūdžio skelbimai Lietuvos spaudoje įrodo jų populiarumą Lietuvos Didžiojoje Kunigaikštystėje ir Europoje.

ENIn late eighteenth century several guidebooks were advertised in Vilnius periodicals. At that time guidebooks constituted one of the most popular kinds of reading literature and included agricultural, farming, medical, herbal and spiritual guides. Some of the publications were to provide entertainment and amuse readers; however, there were authors who tried to point out the causes of some frequent diseases and urged readers to take greater care of their hygiene and health. Advertisements of this kind in the Lithuanian press may serve as evidence of their popularity not only in Europe, but in the Grand Duchy of Lithuania as well.

ISSN:
1392-1517
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https://www.lituanistika.lt/content/25866
Updated:
2025-02-20 13:14:15
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