Kaip valdyti medijas : audiovizualinių projektų prodiusavimo pagrindai

LTKnyga apima visas pagrindines elektroninių medijų vadybos dalyko sisteminio dėstymo dalis - komunikacinės teorijos pagrindus ir komunikacijos priemones, jų panaudojimo būdus. Pateikiamos pagrindinės komunikacijos teorijos sampratos ir nuostatos, kurias būtina žinoti prodiuseriui, dirbančiam elektroninėje žiniasklaidoje, taip pat aprašomos elektroninių medijų raida, jų klasifikacija ir ypatybės, funkcionavimo teisiniai aspektai. Analizuojami praktiniai prodiuserio uždaviniai visais audiovizualinio projekto realizavimo etapais - nuo idėjos gimimo iki pagaminto produkto ir pateikimo media rinkai.Reikšminiai žodžiai: Informacija; Komunikacija; Komunikacijos teorijos, prodiuserinė veikla; Masinės komunkacijos priemonės; Medijos; Prodiusavimas; Communication; Communication theories; Information; Mass media; Media; Menagemenet; Producing.

EN"Communication", "information" and "mass media" - these concepts are used more and more often in the universities and schools as well as business sphere, governmental and cultural institutions and even in our private life. Actually, the modern culture based on synthesis of images and sounds is comprised of these concepts. The existence of our civilization would be impossible without these cornerstones. This publication is like a logic follow-up related with another book "Kultūra kaip žinia. Nuo ženklo iki teksto" ("Culture as the Message. From the Sign to the Text") written by the author, it has revealed both the systematic attitude towards culture as communication process when particular information may be started up and the semiotic nature of information - the most relevant "material" for media; furthermore, that publication explains the essence of process how communication as information is transmitted, gathered and processed. The title of the book - "How to Manage Media" is like paraphrasing of the study "Understanding Media" presented by widely known mediums theorist M. McLuhan, however, the author of that publication has set very simple goal - to make readers familiar with both the already existing methods for mediums management - electronic mass media i.e. radio, television, cinema and their content - audiovisual projects production and management process, it is possible to maintain that the producer's activity is based on these things.The publication includes all fundamental parts o f systemic teaching necessary for electronic media studies, starting with principles of communication theory and focusing on theoretical and practical aspects of media tools (apparatus) management and their usage in audiovisual projects development (practice). The author has producing experience of more than twenty years in the cinema, television and the other spheres of audiovisual culture and adequate scientific theoretical knowledge which allows him to show the daily producers activity with the most important problems and methods how to deal with them. The book is written for everybody who wants to know more or is studying for the producers’ profession which is very complicated and related with other subjects and practicians who have been working in electronic mass media for a long time. In addition to this, the book may be used by those, who want to take a video camera and make own film - imaginative and dizzy world of own ideas and feelings and enjoy that amazing profession. [From the publication]