Auditorijos plėtra šiuolaikinio meno centro praktikoje

LTStraipsnyje informacinio kapitalo reprodukcijos aspektu analizuojama Šiuolaikinio meno centro auditorijos plėtros strategija. Pasitelkiant P. Bourdieu sociologijos teorijos sampratą ir kompleksinį tyrimo (apklausos-stebėjimo-aprašymo) metodą, buvo analizuojama ŠMC auditorija (demografiniai duomenys), viešieji ryšiai (internetinis puslapis/ryšiai su masinėmis informavimo priemonėmis) ir edukacinė programa (Info Lab'as, pokalbiai ŠMC kavinėje, gidų paslaugos, žurnalas Interviu). Kadangi iki šiol nėra atliktas statistiškai pagrįstas ŠMC auditorijos tyrimas, ypatingas dėmesys skirtas ŠMC auditorijos demografinio tyrimo modeliui parinkti ir taikyti. [Iš leidinio]Reikšminiai žodžiai: Auditorijos tyrimas; Demografinė statistika; Auditorijos plėtra; Viešieji ryšiai; Edukacinė programa.; The investigations of the audience; Demographical statistics; The development of the audience; Public relations; Educational program.

ENThis article "The Development of the Audience in the Practice of the Contemporary Art Centre", utilizes both the methods of social inquiry and of description-comparison to analyze strategies for the development of the Contemporary Art Centre's audience. The chosen object of the investigation is the most active and largest Lithuanian cultural institution which represents contemporary visual art: the audience of CAC and its' programs of education and public relations. The aim of this article is to investigate the educational and communicative programs of the CAC audience development strategy, treating the institution as a socio-cultural agent that directly influences the processes of the reproduction of informative capital. The article will also attempt to identify the most problematic aspects of this activity. Towards that end, an attempt has been made to analyze the audience of the CAC, and to estimate its communicative and educational strategies. Because the centre itself has not executed any deep investigations of its audience, and has not collected appropriate information (which is confirmed by the employees of CAC), apart from the fact that visitor numbers reach about 60000 visitors during the year, the decision was taken to make an 148 investigation of visitors. The initial aim of this investigation was to try to estimate the main demographic characterizations of Contemporary Art Centre's audience and to distinguish the social groups which constitute the base of the core of this audience.However, because of the lack of time and resources, this scope was narrowed to only an exploratory model that would act as preparation for a more comprehensive investigation. In the chapters of this article that are committed to public communication and education, the Website of the CAC, its coordination of relations with the media, its information archive "Info Lab'as", the magazine "Interviu", "The Conversations in the Cafe", and the services of its guides are described and compared with the practice of other European institutions of a similar profile ("Kiasma" - Finland; "Baltie" and "Institute for Contemporary Arts" - UK). An attempt is also made to determine the importance of the program of public relations and education for the CAC institution itself and for the wider field of Lithuanian art. [From the publication]