Employer reputation management: creating employer attractiveness in it sector

ENThis paper focuses on employer reputation management as an approach for the creation of employer attractiveness. Specifically, this paper analyses employer reputation management in IT sector. The aim of this paper is to answer the question how employer reputation is built and managed in IT sector for the creation of employer attractiveness. In pursuance to reach the aim, this paper employs scientific literature analysis and synthesis in the field of employer reputation management, as well as field analysis and expert interviews. Results of this research prove that employer reputation management is a very important tool for creating employer attractiveness and is commonly used by organizations in IT sector to attract talents. Thus, the most important advantage of building and managing good employer reputation for IT organizations is a possibility to reach a better competitive position over other IT organizations in nowadays global marketplace while attracting greatly demanded talented IT specialists. Key words: employer reputation, reputation management, corporate reputation, reputation, employer attractiveness, IT sector.